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Oracle and Salesforce sued over online ad tracking

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Oracle and Salesforce sued over online ad tracking

Photo: Faithie – Stock.Adobe.com. Article by Alex Scroxton, 

Class action lawsuits filed in Amsterdam and London will accuse Oracle and Salesforce of breaching GDPR in their processing and sharing of personal data to sell online advertising

Oracle and Salesforce face precedent-setting class action lawsuits in Dutch, English and Welsh courts that claim their processing and sharing of personal data collected by third-party cookies in order to sell targeted online advertising breaches the General Data Protection Regulation (GDPR).

The cases are being brought by The Privacy Collective, a non-profit foundation set up for the purpose, and centre on the use of third-party cookies to support dynamic ad pricing for targeted online advertising. […]

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