Patagonia, Shopify, REI and EarthBreeze Did Black Friday Differently This Year. Here’s How.

Image credit: Suzi Pratt | Stringer | Getty Images. Article by Brian Roberts. Opinions expressed by Entrepreneur contributors are their own.

According to the latest numbers from Adobe, consumers spent a record-breaking $5.1 billion shopping online on Black Friday this year based on their sales data from the top 100 U.S. retailers. Meanwhile, Shopify reported merchant sales of $329,555 per minute when I checked at 6:15 a.m. Saturday (you can view real-time, up-to-the-minute sales through Cyber Monday global BFCM live map).

Top websites saw traffic spike 137 percent in 2019 on Black Friday, according to SimilarWeb, and 2020 Black Friday website traffic is sure to be higher. While most brands are focused on converting those millions of additional visitors to customers, several major brands–including Shopify, REI, EarthBreeze, and Patagonia–take a stand, lend a hand and make the world better for us all. […]

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