Should You Start a Generative AI Company?

Illustration by Anja Sušanj. Article by Julian De Freitas. Harvard Business Review – June 19, 2023.

Summary. Many entrepreneurs are considering starting companies that leverage the latest generative AI technology, but they must ask themselves whether they have what it takes to compete on increasingly commoditized foundational models, or whether they should instead differentiate on an app that leverages these models. […]

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