Stitch Fix wants to revolutionize e-commerce—by treating it like an old-school department store

Image: Stitch Fix. Article by Elizabeth Segran. Fast Company – September 15, 2021.

Stitch Fix is known for its curated boxes, but it’s rolling out a whole new shopping experience.

Shopping for fashion online hasn’t changed much over the past two decades. But Stitch Fix thinks it should. Katrina Lake founded Stitch Fix in 2011 as a styling service that used a combination of data and human stylists to send customers boxes of personalized products from dozens of brands, […]

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