The ABBA effect: What hyperrealistic holograms mean for the workplace

Image: Abba Voyage / Johan Persson. Article by Carly Page. ITPro – November 3, 2022.

Earlier this year, legendary Swedish pop group ABBA embarked on their first run of concerts for more than four decades. The ABBA Voyage reunion didn’t see its members return to the stage in-person, though, rather it gave rise to ‘ABBAtars’ – holographic projections of the four stars, as they appeared in 1977. Heralded for being hyperrealistic, these holograms perform alongside a ten-piece live band, blurring the lines between digital and reality. […]

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