The business of influence: Fashion’s original creators grow up

Before social media, street style and brand partnerships, fashion’s original influencers found their voice through personal style blogs. Vogue Business spotlights who’s still in the game and how their approach to monetization is evolving. […]

Influencers. Creators. Cultural tastemakers. For even the most traditional of fashion brands these individuals have become a major and unavoidable part of marketing strategies. And, there are plenty to choose from: 50 million creators globally now monetize their social media following, […]

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