The Woman Behind “The New Southern”: Meet Alyssa Rosenheck

Article by Zoe Yarborough.

After nearly a decade of 12- to 14-hour days and no vacations, the unwelcomed knock of cancer rapped at Alyssa Rosenheck’s door. Within the forced moment of stillness and recovery, that “there has to be more to life” thought took hold in this go-getter’s mind. Alyssa reallocated her gumption and spark away from ego and money and toward creativity, community and art. A self-taught novice photographer, she burst through the door of what she describes as an antiquated boys’ club of interior and architectural photography and started shaking things up. Now with more than 900 features and a new book hot off the press, Alyssa is fueling a movement: The New Southern. Meet our newest FACE of the South, Alyssa Rosenheck. […]

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