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This Dallas couple’s business disappeared overnight. So they pivoted to survive

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This Dallas couple’s business disappeared overnight. So they pivoted to survive

Alex Carroll (left) and Kelsey Carroll ham it up at their offices on Monday, May 18, 2020, in Irving. […] (The Dallas Morning News) (Smiley N. Pool / Staff Photographer) Article by Ashton Nichols.

Since May 1, their custom hand sanitizing stations have brought in $1 million in sales.

When Kelsey and Alex Carroll heard that the NBA was postponing the rest of its season, they got a phone call. Then another. Then another.

Soon, all of the business for their $3 million-a-year event company, Toss Up Events, was gone as COVID-19 brought the world to a halt.

“It was a sad moment,” Alex said. “It’s a weird feeling to spend three years building a business and it evaporates in one day.”

The couple quickly realized they needed to put Toss Up Events on pause and pivot their Irving-based business to something else. That’s how Stand Up Stations came to be, a business that supplies custom hand sanitizer stations to businesses. Since launching their website May 1, the Carrolls have done more than $1 million in sales. […]

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