This Fashion Disruptor Woos Eco-Savvy Customers With Blockchain Tech

Photo caption: With sustainability at its mission’s forefront, fashion retailer Covalent creates its products out of AirCarbon, a naturally created material with a net negative carbon footprint. — Covalent / Dan Collopy. Article by Mark Hamstra. CO by US Chamber of Commerce – April 14, 2021.

Accessories brand Covalent uses verifiable sourcing technology to trace the origins of its products and prove environmental benefits to consumers, who are hankering more for eco-friendly goods.

Why it matters:

• Consumers have become increasingly conscious of sustainability, with 73% saying they want to significantly decrease the impact they have on the environment.
• As businesses heed rising consumer demand for eco-friendly goods, the global, ethical fashion market is poised to grow to $8.25 billion by 2023, according to The Business Research Company.
• But just as products touted as sustainable flood the market, consumer skepticism around the green designation has grown. To counter that wariness, fashion brand Covalent is tapping blockchain technology to provide supply chain information to consumers and product transparency. […]

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