This film celebrates Nike Forward, the sustainable future of sportswear
1 min read
Image caption: Nur Casadevall, Grey (2022), Nike Forward x Nowness. Image courtesy of Nike Forward and Nowness. Text: Dazed Digital. Dazed Digital – November 3, 2022.
Nur Casadevall presents Nike’s futuristic new fabric in this hypnotic short film
Once again leading by example, Nike has revealed their latest innovation, Nike Forward – a groundbreaking new production method and clothing line that promises sustainable technology combined with optimal performance. “Nike Forward feels different because it is different,” explains Nike’s Carmen Zolman, VP of Innovation Apparel Design. “It is not a traditional knit or woven, but a completely new material that drastically reduces its carbon footprint.” […]
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Video: Explore dynamic movement in Uzbekistan for a planet-first vision with Nike Forward – NOWNESS
