This Herbal Supplement Brand’s Investment in Text-Based Marketing Drove 20% Growth

Photo caption: With SMS marketing, Alkaline Herb Shop was able to achieve 20% month-over-month growth in revenue, which translates to over 160 times its return on investment. Photograph: Alkaline Herb Shop. Article by Jackie Chiquoine. CO by US Chamber of Commerce – March 8, 2021.

Alkaline Herb Shop founder on how SMS messaging outshined social media in driving customer loyalty and sales.

Why it matters:

• Text message campaigns have a 98% open rate, compared to the 20% open rate of the average email campaign.
• For brands like Alkaline Herb Shop, SMS campaigns can deliver both targeted customer communications and quantifiable sales conversion success.
• SMS push notifications helped the wellness brand to recover at least 33% of its abandoned carts. […]

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