This Startup Booked $100 Million in 2020 Sales by Redefining Fast Food
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Photo caption: The concept behind Kevin’s Natural Foods has dual trends at play: the U.S. consumers’ ever-growing obsession with health, and their heightened demand for convenience. — Kevin’s Natural Foods. Article by Jackie Chiquoine. CO by US Chamber of Commerce – May 10, 2021.
How specialty home-ready meal brand Kevin’s Natural Foods went from bright idea to success story in little more than a year.
Why it matters:
- U.S. consumers’ ever-burgeoning focus on health has contributed to a $4.5 trillion global wellness industry.
- Consumers are also seeking out additive-free meal options that are convenient and ready-made.
- Leaning into those trends, Kevin’s Natural Foods combines ‘clean’ eating with heat-and-eat meals. […]