Victor Soma brings New Age to health conference branding

Image: Victor Soma. Article by Giacomo Lee.

A brand identity more ‘good’ than ‘Goop.’

The Art of Healing is a Warsaw event for enthusiasts of a healthy lifestyle, combining fairs, conferences, workshops, consultations, and pro-health treatments. Its organisers, feeling their previous graphic identification did not distinguish themselves sufficiently, turned to Polish artist Victor Soma for branding of a more unusual sort.

“My goal was to create a brave and aesthetically coherent graphic identification that could radically cut off from the aesthetic clichés that dominate this segment of the market (e.g. silhouettes of people practising yoga with the setting sun in the background),” Victor emails me. […]

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