Wendy’s won’t be introducing surge pricing, but it’s nothing new to many industries

Photo caption: A view of a Wendy’s restaurant on May 12, 2021 in Pinole, California. Photo credit: Justin Sullivan / Getty Images. Article by Omar H. Fares. Salon – March 7, 2024. Originally published by The Conversation.  

The recent controversy over Wendy’s pricing strategies is a perfect example of how online word-of-mouth can distort marketing communications and create confusion for consumers. Wendy’s new president and CEO Kirk Tanner announced plans to test dynamic pricing and AI-enabled features by 2025 on Feb. 15 during an earnings call. […]

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