Why influencers love a free trip — even a controversial one from Shein

Photo credit: Xavi Torrent / Getty Images. Article by Mia Sato. The Verge – June 30, 2023.

Fast fashion company Shein hired influencers to make glossy content meant to refute accusations of forced labor. Shein got what it wanted — and the creators are taking the heat.

Thousands of influencers post content online with one goal: getting a brand deal. It’s affirmation that they’ve “made it” as an influencer, that they’re interesting enough to be paid to post, and that content creation could be a job. It’s usually a good thing — until, of course, it blows up in your face. […]

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