4 Ways to Get Your Abandoned Cart Email Right

Abandoned cart stock photo by CalypsoArt / Shutterstock. Article by Laura McLoughlin. SmallBizDaily – February 15, 2021.

One of the great inevitabilities in e-commerce is the abandoned cart. It is also a significant annoyance to businesses, who have got that customer so far through the funnel only for them to leave.

Surveys suggest that over 75% of shoppers put items in an online cart and then leave without completing the sale. At Christmas, when the time is short to convert this potential revenue, timing the email to the customer and getting the message right couldn’t be more critical. The abandoned cart email is one of the most effective communication tools in your arsenal. […]

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