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How to Market an App & Drive Downloads: 13 Expert-Approved Tips

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How to Market an App & Drive Downloads: 13 Expert-Approved Tips

Photo credit: shapecharge on Getty Images. Article by Lisa Smith. LOCALiQ – February 15, 2021.

On average, 100,000 apps are released on Google Play alone each month. So even if you have created an app capable of changing life as we know it, it can be challenging to break through the noise and convince users to download it.

That’s especially true if you don’t have a limitless marketing budget.

But that doesn’t mean it’s an impossible feat. Experts, however, say you have to think about marketing your app even in the early stages of development in order to build anticipation among potential users.

In fact, Polly Kay, senior marketing manager at e-commerce site English Blinds, noted developers who play their cards right may find themselves with an app that markets itself. But in order for that to happen, they have to do early research into what their audience wants — and, of course, deliver.

“Polling your audience, talking to them directly, and inviting their feedback before you even commission app creation serves two purposes,” she said. “First, it ensures your audience will actually want and find value in your app when it’s ready, and secondly, it primes them that the app is coming and often creates a buzz about it before it even goes live.” […]

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