5 Key Consumer Trends that Spell Opportunity for Businesses in 2022

Photo: From self-care in consumer experiences to embracing the metaverse, trend forecasters predict five key trends that will shape the business landscape in 2022. — Getty Images / georgeclerk. Article by: Jackie Chiquoine. US Chamber of Commerce – February 08, 2022.

Trend forecasters predict how consumer attitudes and expectations are shifting — and how companies can prepare to drive business throughout the year.

Why it matters:

• The metaverse — immersive, virtual experiences — is gaining mainstream consumer appeal. In turn, brands are finding ways to blend IRL and URL experiences, like selling digital merchandise, such as Nike NFT sneakers, alongside physical goods.
• Gen Z is growing up quickly and boasts an estimated $150 billion in spending power, which calls for businesses to keep step with a digitally native demographic cohort that tends to eschew traditional marketing messages.
• Marketers can lean into the post-pandemic consumer mindset by meeting the growing demand for self-care, as well as local goods and services from small- and medium-sized businesses. […]

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