Uber readies yet another new effort for DFW: self-driving technology

Last month, the company confirmed it will establish a new hub in Deep Ellum (a neighborhood in East Dallas, Texas) that will house various corporate functions. It’s set to create 3,000 new jobs and includes a capital investment of more than $75 million. […]

DALLAS — Uber – already putting a spotlight on the Dallas area – is adding a cutting-edge technology to Dallas.

The ride-sharing company will begin an effort to gather data for mapping the North Texas city, the first step toward possible self-driving tests, according to Sarah Abboud, communications manager at the company.

Uber Technologies plans for two vehicles to traverse downtown Dallas beginning in November.

“Dallas will join just a handful of cities tackling the same innovation. San Francisco, where Uber has its corporate headquarters, and Toronto are gathering similar data,” she said. “The company is tackling actual self-driving testing in Pittsburgh. That’s where the Advanced Technologies Group, which handles autonomous driving, is based.”  […]

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