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BrightEdge Acquires Trilibis Technology, Forms M&A Team, Builds Tech To Automate SEO

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Released this week, Autopilot, which BrightEdge engineers developed, automates many SEO functions for desktop and …

BrightEdge has acquired technology from Trilibis that improves website performance, released a platform developed by its own engineers that automates many functions for search engine optimization, and formed a M&A team led by venture capitalist Tom Ziola from Kleiner Perkins to evaluate potential new acquisitions already in the pipeline.

Jim Yu, CEO at BrightEdge, declined to share the details of the acquisition, but said Trilibis raised between $12 million and $20 million to build the technology in the past 12 years. Marketers likely can expect additional purchases in the near future as BrightEdge continues to build out its own technology. […]

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