sparks & honey Explores How Precision Data Will Disrupt Business & Culture in New Report: Precision Consumer 2030

Created in Partnership with the World Economic Forum, The Report Offers Business Critical Considerations for Today’s C-Suite, Investigating the Tensions Between Science and Consumer Demand

In its latest report, sparks & honey, Omnicom’s pioneering cultural consultancy, is diving into another transformative area of culture that is on track to disrupt nearly every industry over the next decade: precision data. Launched today, Precision Consumer 2030 explores the many ways in which precision technologies and data – and the deep personalization potential that comes with it – will shift our society and business at large, giving business leaders a view into the opportunities, challenges and long-term implications for their organizations. […]

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