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“A willingness to take a chance and listen more than you speak is vital.” with Dennis Lineberry and Len Giancola

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“A willingness to take a chance and listen more than you speak is vital.” with Dennis Lineberry and Len Giancola

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“Building a company is extremely difficult. Building a company in a market that is federally illegal will make you pull your hair out. With so many hoops to jump through and things to learn, it can take a lot longer to build out a business in a new market. A willingness to take a chance and listen more than you speak is vital in this industry.”

As part of my series about “5 Things I Wish Someone Told Me Before I Started Leading a Business” I had the pleasure of interviewing Dennis Lineberry, CFO of GeoShepard Inc. GeoShepard developed a Metrc certified Smart Scale technology that utilizes a mobile phone application to capture data from the cultivation facility. The data is transmitted from the mobile device to the proprietary GeoShepard Portal residing on the Amazon Cloud for review prior to real time updates to the State mandated Metrc System. The GeoShepard Pro System stream lines the data entry from hours to seconds. Cultivators have no manual entries which reduce errors and greater efficiency resulting in reduced cost. Now as an entrepreneur, Dennis’ extensive background in many industries enabled him to capitalize on his skills set to determine when to pivot or hold course. He builds and develops teams to handle problems and provide solutions economically and efficiently. His diverse experience in Fortune 200, entrepreneurial, and developmental companies enables him to solve problems efficiently. […]

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