February 12, 2025

Widthness LLC

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After the Pandemic: 5 Ways to Attract Consumers to Your Luxury Brand

1 min read

Photo: Luxury brand stock image by Kaspars Grinvalds / Shutterstock. Article by Mark Hook. Small Biz Daily – July 6, 2021.

The luxury sector has been in crisis mode since the pandemic, as locked down consumers turned away from big ticket purchases that wouldn’t be used or seen. The sector has suffered an immense 60 per cent decline.

As the world reopens in 2021, the ‘new normal’ will include shoppers whose habits have drastically changed. Luxury brands must keep up if they are to regain buyer trust. However, when it comes to online, it seems most are lagging behind mid-level leaders such as ASOS and Missguided in the UK, and Old Navy in the States, whose progressive moves and slick user experience are leading them to monopolise the online market. […]

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