Asos launches TikTok brand campaign

Photo caption: Guruxox – Stock.Adobe.com. Article by Clare McDonald, Business Editor.

Fashion brand Asos has launched a campaign on TikTok to bring awareness of its products to a wider audience

Asos has launched a campaign on TikTok in the UK and the US to expose users of the social media platform to content featuring its products.

The campaign, made in collaboration with tech marketing agency Byte, involves the creation of a TikTok challenge with the hashtag #AySauce, which asks users to post a 15-second video showcasing three outfits of their choice. […]

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