Augmented reality: the artists and museums pushing the limits of technology through Instagram

Photo caption: Sketch London’s new augmented reality xxx Courtesy of Sketch London

Blog — Insta’ Gratification

Insta’ gratification is a monthly blog by Aimee Dawson, our Associate Digital Editor. Looking at how the art world and Instagram collide, each article tackles a topic around the innovations and challenges that spring up when art enters the digital world. […]

AR has been one of the biggest trends in technology for the past few years and it is becoming more and more flexible and, therefore, sparking creativity. Not all AR experiences are made to be used through Instagram but they are certainly intended to be shared there. Huge tech companies including Apple, Google and Adobe are all working to develop AR, but Spark AR Studio, a Facebook-owned platform, is particularly popular for Instagram, allowing anyone to create their own AR filters. […]

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