Brand formerly known as Aunt Jemima reveals new name

Photo: Pearl Milling Company packaging. (Courtesy PepsiCo, Inc.) Article by Samantha Kubota. Yahoo – February 9, 2021.

The brand formerly known as Aunt Jemima finally has a new name: Pearl Milling Company.

In a statement released on Tuesday, PepsiCo, which owns the Quaker Oats brand, explained the story behind the new name.

“Though new to store shelves, Pearl Milling Company was founded in 1888 in St. Joseph, Missouri, and was the originator of the iconic self-rising pancake mix that would later become known as Aunt Jemima,” the statement reads.

The longtime brand announced they would remove the outdated image of Aunt Jemima at the end of 2020, with the name change happening at a later date. The new logo is slated to appear on store shelves in June 2021. […]

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