Bringing Real Service to Virtual Business

Photo: Warby Parker stock photo by Dev Chatterjee / Shutterstock. Article by Mike Metz. SmallBizDaily – February 9, 2021.

Of all the shocking realizations of the past year, there was one that shouldn’t have taken my digital agency by surprise: The number of companies that found themselves unprepared to do business online. We encountered a number of new clients who were struggling with “digital transformation,” ranging from providing personal service that was no longer in person to simply setting up online ordering. With most states advising customers and clients to stay at home as much as possible, many are still finding it tough to translate their physical offerings to the virtual world. Luckily there are some excellent examples of brands doing just that, and a couple tips we think might help your business cross the digital divide. […]

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