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Canadian Brand Hippie Snacks Takes a ‘Healthy’ Approach to U.S. Expansion

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Canadian Brand Hippie Snacks Takes a 'Healthy' Approach to U.S. Expansion

Image: Hippie Snacks […]. Article by Joan Verdon.

The natural foods company hopes to stand out in a crowded marketplace by creating new categories of better-for-you snacks.

Ian Walker, founder and president of Canadian brand Hippie Snacks, is making his second move to conquer the healthy snacks market in the United States. This time, he told CO—, he has learned from his past mistakes.

Walker was the 20-something co-owner of an organic nut butter and natural foods company, Skeet and Ike’s, in Western Canada in the late 1990s. Grocery stores throughout the United States were eager for his products, and Walker thought U.S. expansion would be easy.

But Skeet and Ike’s didn’t have the scale, the profit margins or the distribution infrastructure to be profitable in the U.S. market, no matter how much they sold. […]

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