How Food Brands Should Speak To Parents This Holiday Season

Photo: Getty Images. Article by Harry Overly, President and Chief Executive Officer of Sun-Maid Growers of California..

Covid-19 has changed consumer behavior in many ways — one example being the trend of cooking and baking at home. This trend will continue this holiday season. An Ipsos study shows consumers have become more comfortable with the culinary arts, and some are even trying to recreate restaurant-level meals at home.

As we head into the holiday season, according to an IRI survey, 65% of consumers are eating at home more often than going to restaurants. That’s good news for brands (like us) that want to reach today’s consumer who may not consider themselves a traditional baker but who has become much more skilled in the kitchen. […]

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