Casey’s General Stores Looks To Uncover Customer Insights And Expand Loyalty With SMG’s Customer Experience Management Solution

With SMG’s CEM solution, Casey’s is capturing location-level feedback at the point of sale. The real-time feedback is delivered to the smg360® reporting dashboard and mobile app, giving users at multiple levels in the organization a holistic view of customer feedback, advanced text analytics capabilities and case management. […]

KANSAS CITY, Mo., Sept. 25, 2019 /PRNewswire/ — Service Management Group (SMG), a global customer experience management, employee experience and brand research partner to more than 500 brands, has announced a new customer experience management (CEM) partnership with Casey’s General Stores. The nation’s fourth largest convenience store chain chose SMG for its category expertise and industry-leading professional services.

Casey’s is a Fortune 500 company (NASDAQ: CASY) that operates 2,100 convenience stores in 16 states across the Midwest. Seeking to measure the in-store experience and its expanding customer loyalty initiatives, Casey’s has partnered with SMG to launch a customer experience management program across its growing enterprise. […]

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