Chipotle leans into burritos to-go with first digital-only restaurant
1 min readImage caption: A San Francisco Chipotle in July. (Bloomberg News). Article by
You can go to Chipotle’s newest restaurant, but you can’t stay there.
With online orders booming during the pandemic, the fast-casual Mexican chain announced Wednesday that it is rolling out a new restaurant format that exclusively services pickup and deliveries. Chipotle Digital Kitchen is the company’s take on the “ghost kitchen” model — empty of diners and fast on orders — and when it opens this weekend in Highland Falls, N.Y., it will kick off an effort by the company to boost online sales in “nontraditional locations.” […]
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