January 25, 2025

Widthness LLC

Advanced Business and Technology – AI & Intel® Xeon® Powered

Chipotle leans into burritos to-go with first digital-only restaurant

1 min read
Chipotle leans into burritos to-go with first digital-only restaurant

Image caption:  A San Francisco Chipotle in July. (Bloomberg News). Article by Taylor Telford.

You can go to Chipotle’s newest restaurant, but you can’t stay there.

With online orders booming during the pandemic, the fast-casual Mexican chain announced Wednesday that it is rolling out a new restaurant format that exclusively services pickup and deliveries. Chipotle Digital Kitchen is the company’s take on the “ghost kitchen” model — empty of diners and fast on orders — and when it opens this weekend in Highland Falls, N.Y., it will kick off an effort by the company to boost online sales in “nontraditional locations.” […]

New Report

Close