Circular economy startups compete at Circularity 2020, taking on shoes to shelf-life

Photo caption: The Mimica label shows consumers exactly when food spoils. If there are bumps, the food has spoiled. Courtesy of Mimica Lab. Article by Holly Secon.

A circular economy is urgently required for the shift to a more sustainable planet. But it will take new, innovative ideas to build a global system that uses and reuses all of the resources within it and moves us away from the deeply entrenched extractive system under which the modern world functions.

At Circularity 20, GreenBiz’s online circular economy event, five startups presented their potentially world-altering ideas during the Accelerate competition. This GreenBiz tradition began in 2012 at its VERGE events, offering a venue where startups make a 2.5-minute pitch of their technology to the audience. […]

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