Cyber Gifting: Digital Innovators Create New Ways to Feel Connected and Spread Holiday Joy Remotely

Image caption: Greetabl’s combination greeting card and gift box can be customized with pictures and a personal message, and folded to hold a small gift, like a candle or an ornament. — Greetabl. Article by Joan Verdon.

The gifting industry has been viewed as ripe for digital disruption for the past decade, but the pandemic and shifting consumer needs are helping these companies gain traction.

Online shopping makes it easy to buy for yourself, but creates challenges for gift givers.

How do you send a gift that feels truly personal?

How can a company send the same gifts to dozens, or hundreds, of clients without having to enter every order, and shipping address, one at a time?

How can you pick something the person wants from the millions of choices available online? […]

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