Designing localisation-friendly products

Image courtesy of Henry & Co. on Unsplash. Article by Cassandra Tang. UX Collective – March 5, 2021.

Note: UX Design is the process of supporting user behavior through usability, usefulness, and desirability provided in the interaction with a product.

Localisation is often perceived as simple text translations across different languages. However, it goes beyond just some alphabets and letters. In order for digital products to be successfully adopted in various countries, it is important to be inclusive of user mindsets and cultures.

According to the World Wide Web Consortium, localisation refers to the adaptation of a product, application or document content to meet the language, cultural and other requirements of a specific target market (a locale).

On the other hand, internationalisation makes localisation easier through the design and development of a product, application or document content for target audiences that vary in culture, region, or language. It is more focused on setting up the right process, layout, and structure whereas localisation addresses the cultural factors and content. […]

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