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FitBark GPS launches with embedded sim card for tracking lost pups via cell service

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FitBark GPS launches with embedded sim card for tracking lost pups via cell service
Photo caption:  Davide Rossi, FitBark

FitBark’s latest treat for pet lovers: A four-legged friend finder.

FitBark GPS recently launched in the Kansas City-based startup’s U.S. market, said Davide Rossi, co-founder and CEO, detailing new features that allow owners to pinpoint their dogs’ locations in case of emergency via embedded Verizon cell service. […]

“We realized that no one has been able to map what health looks like for dogs. We wanted to be the first company to be able to describe what health looks like for every type of dog,” said Rossi, who moved with co-founder and sister Sara Rossi to Kansas City five years ago after their acceptance into the Sprint Accelerator powered by Techstars. […]

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