Funeral brands Brooklyn-based ‘made-to-fade’ tattoo company Ephemeral

New to Brooklyn, New York, Ephemeral is an unusual tattoo parlor: its designs are “made-to-fade”. The technology behind ephemeral has been a tattoo company that’s been in research and development for the past six years, and Ephemeral’s first brick-and-mortar studio opened in March. Article by Emily Gosling. Creative Boom – May 7, 2021.

According to the brand, the “C-suite and team of co-founders are all men of colour who grew up in households where tattoos were taboo”. The team commissioned Funeral, a design studio also based in Brooklyn, to create the branding.

Ephemeral says its initial approach to the graphic design was to aim to create a logo that was “something between traditional tattoo shop vibes (eclectic and heritage driven); high-end salon structure (without being inaccessible); playful to underline their warmth; and clinical to demonstrate their commitment to science and transparency.” […]

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