How Crumbl cooked up a $1B recipe

Image credit: The Hustle / Crumbl. Article by Sara Friedman. The Hustle – December 15, 2024.

If you’re on TikTok, you definitely know Crumbl. Or, maybe, if there’s a teenage girl in your life (who is probably on TikTok). The cookie brand has swept social media, garnering 9.6m followers on TikTok and a cult-like following of dedicated fans looking to sample the newest flavor, per The Wall Street Journal. What started as a single Utah store in 2017 has […]

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