When COVID rocked the insurance market, this startup saw opportunity

Image caption: Life insurance has been slow to change. | Image: courtneyk/Getty Images. Article by Benjamin Pimentel. Protocol – September 17, 2021.

Peter Colis cited a striking statistic that he said led him to launch a life insurance startup: One in twenty children will lose a parent before they turn 15.

“No one ever thinks that will happen to them, but that’s the statistics,” the co-CEO and co-founder of Ethos told Protocol. “If it’s a breadwinning parent, the majority of those families will go bankrupt immediately, within three months. Life insurance elegantly solves this problem.” […]

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