How In-store Technologies are Turning Browsers into Buyers

As we enter the New Year, brick-and-mortar retailers will quickly find themselves looking for new ways to attract customers and convert casual browsers into repeat customers. While the online retailer may seem to be disrupting the industry – and may even unseat in-store retailers – the data tells another story.

According to the U.S. Census Bureau, e-commerce accounted for only 11.2% of total U.S. retail sales at the close of Q3 2019. This evidence serves as a reminder that traditional retail stores still hold leverage in revenue and are not yielding their position anytime soon despite what experts say.

To attract and retain customers, brick and mortar retailers are increasingly investing technology to provide enhanced shopping experiences that e-commerce cannot replicate. […]

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