How TikTok and Shopify are Maximizing E-Commerce Revenue Options

Article by Erica Perry. Social Media Week – February 17, 2021.

While Shopify brings Shop Pay to Facebook, TikTok unveils plans for livestream shopping, brand catalogs, and links to drive commission on sales!

Over the past several years the way we shop has changed dramatically. As social platforms evolve into the new-age shopping malls, a trend largely fueled by the pandemic, consumers will continue to prioritize relationships with brands based on the online experience they provide every step of the way. […]

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