Couch Guy to West Elm Caleb: Inside the making of a TikTok ‘villain’

Photo by Hugh Han on Unsplash. Article by María Luisa Paúl. The Washington Post – January 23, 2022.

In less than a week, a seemingly average, 20-something single man has become TikTok’s latest punching bag — with a hashtag of his own, millions of views and scores of videos decrying his name.

Enter West Elm Caleb.

A woman from New York posted a TikTok about getting ghosted by a man named Caleb after meeting on the dating app Hinge. Multiple people in the comment section began replying: […]

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