In Technology, Entrepreneurs Must Take the Biggest Shots to Make the Biggest Gains

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Here’s how “moonshot thinking” can transform entrepreneurship – and three areas it could benefit the most.

Entrepreneurs shouldn’t be happy doing just a little bit better than yesterday. They need to think huge — as big as those who, decades before them, looked up into the night sky, saw a distant moon and thought: We’re going to walk on the moon, and we’re going to do it soon. It wasn’t just the unthinkable achievement of landing on the moon that changed humankind. It was everything the 400,000 engineers and scientists who worked on the program developed on the way to Neil Armstrong taking his “one small step.” From inventions such as freeze-dried food to fireproofing materials, from cooling suits to integrated circuits, these 400,000 people changed the course of history. […]

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