December 12, 2024

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Monotype sums up the creative trends we’re seeing this year – and nostalgia is a big one

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Monotype sums up the creative trends we're seeing this year – and nostalgia is a big one

Photo: Phil Garnham, Monotype. Article by . Creative Boom – April 28, 2021.

Type foundry Monotype recently launched its in-depth report into typographic trends for 2021 and beyond, looking into type’s role in the directions that creative work is taking now and in future.

Broadly speaking, the foundry says that “what emerges is a sort of struggle playing out between our rapidly digitising lifestyle and an equally strong yearning for something tangible”. This is played out through boundary-pushing type on the one hand, which makes use of cutting-edge technology to align with and drive forward modern devices and platforms on the one hand. On the other, “a return to the familiar, comfortable letterforms of decades past,” as Monotype puts it, “driven by a desire for genuine connection in a world we increasingly experience through screens”. […]

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