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Morgan Stanley Expands Robo-Advising Tech with Blooom Purchase

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Image credit: Natalia Ovcharenko via Pixabay. Article by Alex Ortolani. PlanSponsor – December 2, 2022.

A 401(k) robo-adviser that offered everyday 401(k) retirement savers a low-cost service to enhance their investments has shuttered its doors on clients while selling its technology to Morgan Stanley. Blooom, based in Leawood, Kansas, posted a message on its website in November that it was shutting down its service […]