Neutrogena’s Personalized Skincare Push Leans Into Consumer Demand for Customized Wellness Solutions

Photo caption: To tap further into the consumer demand for wellness, Neutrogena, along with supplement company Nourished, launched vitamin gummies that will be personalized to each customer. Image credit: Neutrogena. Article by Faye Brookman. CO by US Chamber of Commerce – February 24, 2023.

Why it matters:

• Businesses that excel at personalization can generate 40% more revenue than companies that don’t, according to McKinsey research.
• In the post-COVID beauty sector, self-care minded consumers increasingly seek out wellness-driven skincare products that are customized to their needs.
• Leaning into that demand, legacy brand Neutrogena’s new vitamin supplements leverage consumers’ AI-enabled face scans to serve up personalized skincare regimens, tapping into the $3.3 billion global beauty ingestible market for growth. […]

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