Neutrogena’s Personalized Skincare Push Leans Into Consumer Demand for Customized Wellness Solutions
1 min read
Photo caption: To tap further into the consumer demand for wellness, Neutrogena, along with supplement company Nourished, launched vitamin gummies that will be personalized to each customer. Image credit: Neutrogena. Article by Faye Brookman. CO by US Chamber of Commerce – February 24, 2023.
Why it matters:
- Businesses that excel at personalization can generate 40% more revenue than companies that don’t, according to McKinsey research.
- In the post-COVID beauty sector, self-care minded consumers increasingly seek out wellness-driven skincare products that are customized to their needs.
- Leaning into that demand, legacy brand Neutrogena’s new vitamin supplements leverage consumers’ AI-enabled face scans to serve up personalized skincare regimens, tapping into the $3.3 billion global beauty ingestible market for growth. […]
