Skechers is making kids’ shoes with a hidden AirTag compartment

Image credit: Skechers. Article by Amanda Silberling. TechCrunch – July 30, 2025.

Skechers introduced a line of kids’ sneakers that contain a hidden compartment where parents can slip in an Apple AirTag. Inside the heel of the shoe, a small insert can be lifted to reveal the compartment. Then, parents can track the location of their child — or, at least their child’s shoes. These shoes don’t come with an AirTag, and they don’t appear to be an actual collaboration with Apple, but rather, a third-party product that Skechers has developed on its own. […]

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