Small businesses strive to find, serve customers as Christmas approaches

Between Black Friday and Cyber Monday lies Small Business Saturday, nestled neatly into one of the busiest shopping seasons of the year.

It’s a time when small businesses around the country celebrate and promote their wares and services while reminding shoppers of the importance of spending locally.

Dawn Walz is one such retailer. The owner of Vintage Vault Floral in Freeman, Walz has been running her business since she established it in December of 2014. Her store, located on Main Street in a restored historic bank building, offers services like a full-service floral shop, gourmet confections and home decor furnishings.

Walz transitioned to a traditional storefront after operating a home-based business for years, and it took some time for her to establish herself in the brick and mortar retail world. […]

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