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Snapchat firm unveils platform plan to take on Google and Apple

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Snapchat firm unveils platform plan to take on Google and Apple

Photo caption: Snapchat is ahead of Twitter on user numbers but behind Instagram and Facebook. Photograph: Denis Charlet/AFP/Getty.

Snap says augmented reality will be foundation for next major shift in technology

Snap, the company behind Snapchat, has revealed plans for a fully fledged digital platform taking on not only Facebook but also Google and Apple.

The company is launching an app store, expanding its games platform and offering the facility for external developers to upload machine-learning models to build augmented reality experiences. It is allowing other apps to integrate its camera software for the first time, and incorporating businesses into its maps alongside users’ friends. […]

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