SoFi to give amateur investors early access to IPOs in break from Wall Street tradition

Photo: Anthony Noto, CEO of SoFi. Adam Jeffery | CNBC. Article by Kate Rooney. CNBC – March 26, 2021.

• Online finance start-up SoFi is offering average investors a way to buy shares of companies as they go public.

• IPO shares have historically been set aside for Wall Street’s institutional investors or high-net worth individuals.

• “Main Street will have access to investing in a way they wouldn’t have before,” said SoFi CEO Anthony Noto.

Online finance start-up SoFi is lowering the barrier for amateur investors to buy shares of companies as they go public.

These IPO shares have historically been set aside for Wall Street’s institutional investors or high-net worth individuals. Retail traders don’t have a way to buy into newly listed companies until those shares begin actually trading on the exchange. By that time, the price has often gapped higher. […]

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