The business of art, pandemic-style
1 min read
Photo caption: Echo Park-based artist Sonia Romero, shown here with part of her recently installed public art mural at Mariachi Plaza, uses Instagram to connect with buyers of her art. “It’s all word of mouth” she says about how social media is helping artists reach new audiences. Article by
How local artists adapted to the pandemic
When photographer Martin Cox decided it was time to revamp his website, he did what he thought at one time would have been unthinkable. “I included a shopping cart,” he says with a faux gasp about his website that had strictly been a platform to showcase his landscape photography.
The pandemic has encouraged artists like Angeleno Heights-based Cox to embrace the small business side of their calling – and many are finding a rather profitable life beyond galleries and agents. […]
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